The a-moral approach to economics and business says a good brand is simply a brand that is strong and popular. It doesn't matter very much what the content of the brand happens to be. Raw capitalism is impressed only by how many people recognise the brand and spend money accordingly. By this way of thinking, Krispy Kreme is a great brand
NAD products are good when they work, which is fine - but you really find out about a company when something goes wrong. In this case NAD have proved to leave a lot to be desired. This experience would put me off buying anything from NAD again.
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is nad a good brand
